15+
Years of Agency Leadership
$100M+
RFP Wins Led
13–40%
Margin Expansion Range
WPP, VML,
BarkleyOKRP
Proven Across
The Challenge

You're selling expertise.
But pricing it like labor.

Most agencies and professional services firms still price their work based on time, not outcomes. Sales pushes for flexibility, operations builds around staffing, and finance tries to reconcile the gap. Growth and account teams rely on inconsistent models and struggle to connect pricing decisions to desired outcomes for clients.

The result: inconsistent pricing, unclear scope, margin leakage, and slower deals. Sound familiar?

At Price it Right, I partner with teams to redesign how services are packaged, priced, and sold—so revenue, delivery, and profitability actually align and, more importantly, grow.

  • 01 Inconsistent pricing across deals and clients
  • 02 Weak linkage between pricing and client ROI
  • 03 Over-reliance on discounts to close deals
  • 04 Limited visibility into deal performance
  • 05 No structured system for improving pricing over time
The goal isn't to charge more—it's to build structures that make your value undeniable.
Services

Price It Right offers three engagement options

Price It Right provides support suited to meet small to mid-size agencies wherever they most urgently need support—from a single RFP to a comprehensive pricing restructure. With a 91% RFP win rate and a 54% average increase in contracted revenue, we'll collaborate to make sure you price it right.

01

Pricing Audit & Productization

What it is

A focused engagement to redesign how your services are packaged and priced—shifting from time-based models to clear, outcome-driven offerings.

What you get
  • Productized service structures
  • Pricing models aligned to value, not hours
  • Defined scope guardrails to reduce overburn
  • Clear commercial logic your team can actually sell
Impact Faster sales cycles, clearer client expectations, and immediate margin improvement.
02

RFP Pricing & Commercial Strategy

What it is

Hands-on partnership to design and position the commercial side of high-value opportunities—so you compete like a much larger firm.

What you get
  • Value-based pricing strategy for the opportunity
  • Commercial structure and deal architecture
  • Contract and term recommendations
  • Client-facing commercial narrative and cover letter
Impact Stronger positioning, clearer differentiation, and increased win probability—without racing to the bottom on price. I've led commercial strategy on $100M+ in winning RFPs across WPP, VML, and BarkleyOKRP.
03

Fractional CFO & Commercial Leadership

What it is

Ongoing executive partnership to align financial performance with how your business is sold, priced, and delivered.

What you get
  • Budgeting, forecasting, and profitability modeling
  • Commercial performance analysis by client, service, and deal
  • Pricing governance and deal support
  • Financial infrastructure and process design
  • Strategic support for leadership decisions
Impact Better decisions, stronger financial visibility, and a business model that scales profitably—not just grows.
The Approach

Structured pricing, developed and implemented with you.

I work directly with leadership, account, sales, and delivery teams to ensure what we design actually holds up in real client partnerships.

Diagnose

Assess

Assess current pricing models, deal structures, and performance to identify gaps and opportunities.

Design

Build

Build pricing frameworks, models, and structures tailored to your business and market.

Implement

Embed

Embed pricing into workflows, tools, and team processes to ensure consistent execution.

Optimize

Refine

Continuously refine pricing based on performance data and evolving business needs.

Results

RFP wins & commercial outcomes across agencies & SaaS

I've served as commercial lead on complex, high-stakes RFPs and engagements at BarkleyOKRP, VML, and beyond—delivering wins that moved the needle.

BarkleyOKRP · RFP Wins as Commercial Lead
Macy's
Retail
$7.5M
Inspire Sleep
Medical Devices
$5M
National Pork Board
Professional Association
$2.5M
Suja
CPG Food
$2.5M
Dole
CPG Food
$2M
Jiffy Lube
Retail
$2M
Frontier Airlines
Airline
$3M
Sierra
Retail
$2M
Land O'Frost
CPG Food
$1M
VML · RFP Wins as Commercial Lead
T-Mobile
Telecommunications
$23.5M
BASF
Agriculture
$14M
Boehringer Ingelheim
Animal Health
$8M
Rate Card Negotiations
T-Mobile
Telecommunications
$23.5M
Elanco
Animal Health
$5M
Total Closed Revenue as Commercial Lead
Across BarkleyOKRP, VML, and rate card negotiations
$100M+
About Erin

Commercial architect, finance leader, and good-humored collaborator

Erin Jemas

Price It Right's Principal and Founder, Erin Jemas has spent more than 15 years leading agencies at the intersection of finance, pricing, and growth—where deals are won, scoped, and delivered.

Her experience spans a wide range of industries, including telecommunications, QSR, CPG, healthcare, retail, financial services, automotive, agriculture, and professional associations. Across each, the pattern was consistent: strong expertise, undermonetized by weak commercial structure.

My work focuses on fixing that—connecting pricing, value, delivery, and profitability into one coherent system.

Unlike traditional advisors, I don't stop at strategy. I partner with teams to implement, sell, and operationalize the model—so it actually drives results.

Upcoming Events

Here's where you can find us!

Webinar

Stop Selling Hours: How to Productize Your Agency Services

April 28th, 1–2pm EST
Conference

Association of National Advertisers Financial Management Conference

May 3rd–6th, Orlando
Start the Conversation

Ready to price it right?

Start building a pricing system that drives predictable profitability. Book a strategy call or send a note—whichever feels right.

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