$100M+
RFP Wins Led
15+
Years Agency & Commercial Leadership
91%
RFP Win Rate (2025)
2025
COMPILE Large Agency New Business Team of the Year
2026
Campaign US Pitch Team of the Year
The Challenge

You're selling expertise. But pricing it like labor.

Most agencies still price their work based on time, not outcomes. Sales pushes for flexibility. Operations builds around staffing. Finance tries to make it all work.

It doesn't.

The result is a broken commercial system: inconsistent pricing, unclear scope, margin leakage, slow deals.

You're underpricing work you should be winning. Writing off time you shouldn't be delivering. And losing pitches that had nothing to do with your thinking.

That's not a talent problem. It's a commercial model problem. And it's solvable.

I help executive teams redesign how their services are packaged, priced, and sold so they can grow revenue, improve delivery, and expand profit.

  • 01 Every deal is priced differently. None priced confidently.
  • 02 Pricing is disconnected from the value clients receive
  • 03 Discounting as the default path to "yes"
  • 04 Scope creep eroding margins
  • 05 Delivery that doesn't scale
It's not a talent problem. It's a commercial model problem. And it's solvable.
The Opportunity

Pricing is the lever.
Competitive advantage is the outcome.

Most agencies try to fix profitability by cutting costs. You can't cost-cut your way into growth. You have to redesign your commercial structure.

By building a commercial model where:

  • Pricing reflects value
  • Scope is controlled
  • Every deal reinforces how you want to compete

Most agencies do the opposite. They customize every deal. Every scope is slightly different. Every client expects something new.

The result is inconsistent delivery, limited scalability, and teams that are generalists instead of experts.

When your services are clearly defined and structured:

  • You sell outcomes instead of hours
  • You move upstream into more strategic engagements
  • Delivery is standardized and scalable without losing value
  • Your team builds expertise by focusing on what they do best
  • You compete more effectively against larger firms
The Price it Right Commercial System™ changes that. It creates consistency in what is sold and how you deliver it so your team goes deeper, moves faster, and delivers high-value work at scale.
The System

The Price it Right Commercial System™

A structured model for how agencies sell, price, and scale profitably.

01

Value & Pricing Strategy

Define what you are actually selling and how it is priced based on outcomes, not inputs.

02

Service Packaging & Commercial Design

Turn services into clear, productized offerings with defined scope, pricing logic, and guardrails.

03

Execution & Financial Alignment

Ensure sales, delivery, and finance operate from the same model to improve consistency, speed, margin, and revenue per client.

Offerings

Three ways to start building your Price it Right Commercial System™

01

Commercial Audit & Productization

For agencies whose pricing model is inconsistent or breaking under scale

What it is

A focused engagement to redesign how your services are packaged and priced.

Engagement Timeline

Typically completed in 6–8 weeks from kickoff to implementation-ready model.

What you get
  • Productized service structure
  • Value-based pricing model
  • Defined scope guardrails to reduce overburn
  • Clear commercial logic your team can confidently sell
Impact Faster sales cycles, improved win rates, clearer client expectations, and immediate margin expansion. Creates the foundation to move from selling effort to selling defined, higher-value offerings.
02

RFP Commercial Strategy

For teams with a live opportunity where the commercial strategy will determine the outcome

What it is

Hands-on partnership to design and position the commercial side of high-value opportunities.

Engagement Timeline

Aligned to your RFP timeline, from initial engagement through first-round submission. Ongoing support available through final negotiations and award.

What you get
  • Value-based pricing strategy
  • Commercial structure and deal architecture
  • Contract and term recommendations
  • Client-facing commercial narrative and submission materials
Impact Led commercial strategy on $100M+ in winning RFPs across WPP, VML, and BarkleyOKRP. Stronger positioning, increased win rates, and the ability to compete for larger, more strategic opportunities.
03

Finance Fundamentals Workshop Series

For agency teams ready to build the financial and commercial literacy that drives better decisions at every level

What it is

A three-part workshop series designed to build financial acumen, commercial confidence, and contractual fluency across your agency. Each session stands alone, or take the full series for the complete foundation.

Sessions are available virtually or in-person. In-person delivery is strongly recommended. KC metro sessions included in the session fee; travel billed separately. Each session: 50–90 min of structured content + up to 30 min Q&A.

What you get
  • Three modular sessions tailored to your team's roles and experience levels
  • Practical frameworks your team can apply immediately
  • A shared commercial language across sales, delivery, and finance
  • Stronger decisions at every stage — from pitch to delivery to renewal
Impact When your team understands how the business makes money and what protects it, they stop making decisions in isolation. They sell better, scope better, and defend margin without being told to.
Pricing

$1,000 per individual session  ·  $2,500 for the full series

Sessions
101
How an Agency Makes Money For everyone in the agency

Demystifies the terms that get misunderstood most and builds a shared vocabulary across your team. Participants leave with a clear understanding of how an agency makes money, what direct and indirect costs actually mean, how margin and profitability differ, and why every team member plays a role in hitting the agency's financial goals.

102
How Account Leads Can Affect Profitability For account managers and above

Goes deeper into the levers account leads can actually pull to optimize margin across their book of business. Participants walk through a top-down view of the P&L and leave with a practical framework for managing their accounts like a business, not just a relationship.

103
Understanding Client Contracts For director-level and above in account management, growth, and finance

Participants develop a working understanding of key contract clauses, structures, and risk tolerance — and leave equipped to enforce what matters, recognize what's non-negotiable, and avoid agreeing to language that puts the agency at risk.

Case Studies

Stop selling hours. Watch what happens.

Commercial Audit & Productization

From 82 Products to a Commercial System

A private equity-backed digital marketing agency came to Price it Right with a profitability problem. On the surface, it looked like a revenue issue. It wasn't.

The Problem
  • 82 products no one could confidently explain or consistently sell
  • Sales cycles dragging for months with no clear path to close
  • Vague contracts leading to chronic scope overburn
  • Revenue stagnant, write-offs rising, no shared commercial framework across the org
The Work

In six weeks, Price it Right consolidated 82 products into 5 clearly defined offerings with standardized scope language, fixed monthly pricing per product, and strict product integrity enforced across sales, account management, and delivery. For the first time, every team was selling from the same model.

The Results
  • 3 weeksSales cycle (down from 3 months)
  • 90%Win rate (up from 50%)
  • +54%Average contract value
  • +38%EBITDA on track
The work didn't change. How it was structured, priced, and sold did. That changed everything.
RFP Commercial Strategy

The Underdog RFP Winner

A large retail brand issued a complex, multi-year RFP with no stated budget and shifting priorities. The incumbent agency had deep relationships. On paper, it was an unwinnable pitch.

The Problem with the Original Approach

The initial response was three FTE-based staffing options priced at blended hourly rates — ranging from $7.4M to $10.1M. Three options with no defined outcomes, no scope guardrails, and no way for the client to know what they were actually buying. The pricing drove to hours, not value.

The Commercial Strategy

Price it Right redesigned the commercial approach entirely. The three bloated staffing plans were replaced with three clearly defined, independently purchasable products: Pulse Campaigns ($17,500 each, flexible volume), Milestone Activations ($500,000 each for large-scale brand moments), and Monthly Account Stewardship (ongoing strategy and reporting). Each product had defined scope, transparent pricing, and no staffing plan in sight.

Why It Worked

The client had been buying ambiguity from every agency they'd worked with. The productized model gave them something they hadn't had: control. Clarity on every dollar. Flexibility to add volume without renegotiating. Milestone Activations tied to real business moments rather than arbitrary staffing levels. The agency could move faster from pitch to proposal because no custom build was required — and margin was protected by product design, not utilization tracking.

The creative mattered. But pricing was the deciding factor. The underdog agency won — displacing a long-standing incumbent.
Events

Let's meet up! Here's where you can find me:

Webinar
Recorded

Stop Selling Hours: How to Productize Your Agency Services

April 28th, 1–2pm EST
Conference

Association of National Advertisers Financial Management Conference

May 3rd–6th, Orlando
About Erin

Commercial architect. CFO. Partner to agency growth.

Erin Jemas

I've spent more than 15 years inside agencies at the intersection of finance, pricing, and growth — where deals are won, scoped, and delivered.

My career spans independent, private equity-backed, and global network agencies, from See3 Communications in Chicago to BarkleyOKRP and VML. Across each environment, I saw the same pattern: exceptional work, undermonetized by inconsistent pricing, unclear scope, and commercial models that weren't built to scale.

At VML, I helped establish the agency's first Commercial Operations practice, formalizing pricing, contracting, and deal structures across the largest portfolio in North America. At BarkleyOKRP, I built the Commercial Finance function from the ground up, embedding pricing strategy directly into the growth engine to improve deal quality and margin discipline. As CFO of GoLocal Interactive, I led the transition from bespoke, time-based services to a productized, recurring revenue model designed to increase speed to sale and improve EBITDA performance.

Those experiences led to a clear point of view.

Agencies aren't losing because they lack talent. They're losing because they're structured and priced like vendors instead of partners.

Price it Right was built to solve that. Through my consultancy, I partner with agency leaders to redesign how their services are packaged, priced, and sold so they can compete for better work, close deals faster, and get paid for the value they create.

Just as importantly, this work is about access. Many small and mid-size agencies don't have the resources to build a dedicated commercial finance function. That gap creates a real disadvantage in competitive situations. Price it Right gives those organizations access to executive-level commercial expertise without the need for a full-time investment.

I don't just advise on pricing. I help build the commercial systems that drive growth, clarity, and profitability across the business.

Get Started

Win better work. Price it right.

Take the first step in building your Price it Right Commercial System™ — so every engagement reflects the value you create.

Schedule an Intro Call Send an Email Inquiry